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海外 | 全美唯一由大学院校开设的汽车后市场学院,院长Brian陪你游美国

2018年04月09日 07:00:00
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原标题:海外 | 全美唯一由大学院校开设的汽车后市场学院,院长Brian陪你游美国

摘要

“别让自己成为企业发展的瓶颈”使得115位行业领袖加入学习阵营。而在与各位同学交流中,AC汽车决定启动游学项目,让更多愿意走出去的人看到更多的可能性。

6月10日,15位中国汽车后市场行业领袖们将在AC汽车的组织和陪同下启航美国达拉斯,进行为期9天的美国游学之旅。


视频:2'16 诺斯伍德大学汽车后市场学员简介

在起航之前,小编将为大家介绍本次游学目的地和当地陪同嘉宾:

Follow our editor and get more information in advance:

关于诺斯伍德大学

About Northwood University

诺斯伍德大学是一所美国高等教育委员会认证的区域认证非盈利性机构。他们的办学宗旨是“开发一个全球性的,自由企业社会的未来领袖”,与AC汽车与上海交大联合组办的中国汽车后市场连锁EMBA班是首个国内后市场高级总裁班一样,诺斯伍德大学的“在售后学院”则是全美唯一一家由大学院校开设的汽车后市场学院。

Northwood University is a regionally accredited, nonprofit institution. It’s accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. Northwood Mission is to develop the future leaders of a global, free-enterprise society.

Known as the "go-to place" for automotive, heavy duty truck, and aftermarket education, Northwood University prepares students to compete in today's global marketplace by driving the importance of education, innovation, environmental stewardship, and responsible leadership.

图:诺斯伍德大学 Northwood University

30多年来一直是北美汽车后市场重要的组成部分,与美国三大行业协会:ACA,AASA和AWDA共同定制的AAP和MAAP课程,为汽车后市场专业人才的职业发展提供了一套完善的教育方案,是北美汽车后市场人才的专业性标志。

Northwood is the only university in the United States to offer a major specifically focused on preparing you to meet these demands. Learn from faculty experts—men and women who are successful entrepreneurs or executives who have directed the course of many companies in the automotive industry, such as The University of the aftermarket which AC qiche will visit on June 14.

For nearly three decades, the University of the Aftermarket has been an integral part of the North American aftermarket, providing industry-specific professional development to those working in the industry.

关于院长布瑞恩克鲁克肖珂

Brian Cruickshank

The director

The university of the aftermarket

15年资深媒体经验

布瑞恩从事后市场高等教育25年了,他曾经在美国一家已经有98年历史的B2B后市场媒体——Babcox Media担任记者编辑,坚持媒体工作15年,这段经历给了他对汽车美国后市场更广阔和深度的认识。

后来他成为了Badcox属下专注传统分销渠道的栏目——Counterman 杂志的主编,负责关注包括 AutoZone, O’Reilly Auto Parts, Advance Auto Parts and Pep Boys等在内的零售商企业和高层管理者动态信息。

Brian Cruickshank’s 25-year aftermarket career has been spent primarily in communications, marketing and higher education. He worked for 15 years as a journalist and editor at Babcox Media where he covered virtually every level  and segment of the motor vehicle aftermarket. His most recent media assignment was Editor-in-Chief of Counterman Magazine where he covered traditional and retail distribution.

10年高等院校教育经验

2008年,他正式被诺斯伍德大学在售后大学聘请为院长,在这里他用自己专业的水平和对后市场的认知从事着相关教育工作。他曾经在2016年上海汽车零配件展上担任发言嘉宾并在2017年将学校后市场项目带入中国。

In 2008 he was named director of the University of the Aftermarket at Northwood University, where he manages a wide-scope of university level, aftermarket-specific continuing and executive education programs throughout the industry. He led the University of the Aftermarket's first international program to China in 2017 and was a speaker at Automechanika Shanghai in 2016.

布瑞恩一直活跃在后市场行业,并在汽车协会、仓库经销商协会等相关单位中担任顾问角色。他曾获得国际汽车协会(AIA)年度最佳执行董事、汽车仓储经销商协会(AWDA)追求卓越奖等奖项。他于2004年从后市场大学获得汽车后市场专业证书,并于2010年获得硕士学位。

布瑞恩在专业知识和实战上都有非常丰富的经验,而十余年的行业媒体从业经验更能在这次游学中,给大家带来他个人对美国后市场的理解以及意见,AC汽车也将全程陪同大家,与专家深入研讨,把脉后市场动向。

Brian is very active in the industry, serving on committees within the Auto Care Association, Automotive Warehouse Distributors Association and several other industry organizations. He was honored in 2009 with the AIA (Auto International Association)

Young Executive of the Year Award and in 2010 with the AWDA (Automotive Warehouse Distributors Association )Pursuit of Excellence Award. He earned his Automotive Aftermarket Professional credential from the University of the Aftermarket in 2004 and his Master Automotive Aftermarket Professional credential in 2010.

Brian is a graduate of The Ohio State University. He completed an Executive MBA from Northwood University’s DeVos Graduate School of Management in 2011.

相关游学行程预告

Arrangment & Guide

6月14日 游学第五天

主题:Northwood后市场学院及专注后市场营销及并购领域

嘉宾:Brian Cruickshank(Northwood汽车后市场学院院长)

【主要内容】

  • 走进美国汽车后市场学院,了解其全球的战略性部署尤其在中国的规划

  • 美国汽车后市场的发展现状

  • 对电动汽车、共享出行、无人驾驶等趋势的观点,探讨这些趋势对后市场发展的积极的及负面的影响

【研讨】

对于Amazon、ebay之类搅局者的进入所持的观点;Costco的会员制模式是否在新零售背景下能应用于汽车后市场?

立即报名

去美国与院长交流

游学联系人

徐女士

18616892437

maggie.xu@aminsight.com.cn

李女士

18616925875

lilly.li@aminsight.com.cn

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5月10日截止报名

今年6月,我们一起去诺斯伍德大学和布瑞恩院长交流交流吧!

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