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两大汽车零部件巨头 ——沃尔弗和海拉 在中国售后市场达成战略合作

2018年06月12日 12:00:01







On 7th June 2018, WOLF OIL CORPORATION Announces Exclusive Partnership with HELLA CHINA for Chinese Aftermarket Distribution. 


在签约仪式上,沃尔弗亚太业务负责人Gautier de Braekeleer介绍了双方合作背景,并表达了对于海拉即将开始的战略合作充满信心: “这是沃尔弗进入亚太地区的一个重要通道,也是我们在该地区的首次重大合作。大量高品质的沃尔弗产品将在中国售后市场为海拉中国的客户提供独家渠道。Gautier de Braekeleer先生表示: “这次合作也是沃尔弗在一个潜力巨大的新市场开展活动的第一步。”


Wolf Oil Corporation today announces an exclusive partnership with HELLA CHINA for the distribution of Wolf brand products to the independent aftermarket in China. According to Gautier de Braekeleer, Head of Export APAC, “this is a big entrance for Wolf Oil Corporation into Asia Pacific, and is our first major collaboration in the region.” The partnership deal, signed on June 7th, gives HELLA customers exclusive access to the extensive range of premium high-quality Wolf products for the aftermarket. “This collaboration represents the first big step for the export activity of Wolf in a new region with very high potential,” said Mr. de Braekeleer.


沃尔弗石油公司是一家拥有60多年经验和专业技术的家族企业。对于沃尔弗的董事长Philippe Verellen来说,海拉是一个完美的合作伙伴。 “我们很自豪也很高兴地宣布与海拉的战略合作关系,因为我们与海拉有着许多共同的价值观。”作为世界上最大的汽车零部件和配件市场的售后机构之一,海拉完全可以将沃尔弗品牌推向更广泛的市场。沃尔弗石油公司位于比利时,靠近安特卫普港,这使它成为通往世界的令人羡慕的门户。 “我们向95多个国家出口产品,国际业务也日益增长,足以证明了我们的实力。” 


Wolf Oil Corporation is a family owned company with a long history of experience and expertise, spanning more than 60 years. For Philippe Verellen, owner and MD, the partnership is a perfect match. “We are proud and happy to announce this partnership with HELLA CHINA, a company with which we share many values. With one of the world’s largest aftermarket organizations for vehicle parts and accessories, HELLA is perfectly placed to bring the Wolf brand to an even wider audience.” Wolf Oil Corporation is situated in Belgium, close to the port of Antwerp, which gives it an enviable gateway to the world. “The growth of our international presence with exports to over 95 countries speak for itself,” said Mr. Verellen.


正如Philippe之子,沃尔弗石油公司总经理Nicolas Verellen所解释,“这一新的合作正值沃尔弗石油公司持续增长之际。多年来,我们坚定不移地致力于成为一名专家,这为我们的声誉和实力也奠定了基础。我们有一个合作模式,提供广泛的产品范围和服务工具、定位和渠道发展,同时具有100%被OEM认可的产品。我们与海拉的合作意味着:我们能够把我们的优势结合起来,为该地区的客户提供最优质的产品,首先是在售后市场,其次是在OE市场。”


The new partnership comes at a time of continued growth for Wolf Oil Corporation, as Nicolas Verellen, son of Philippe and MD of the company, explains. “Over the years our unwavering commitment to become a specialist has laid the foundations of our reputation and strength. We have a cooperation model that provides an extensive product range and service tools, position and channel development, with an OE pedigree which means we are 100% approved by the OE. Our partnership with HELLA CHINA means we will be able to combine our strengths to serve customers in the region with the highest quality products, first in the aftermarket, and in the OE market in the second phase.”


作为海拉集团在中国唯一的售后贸易公司,合作方海拉深入中国售后市场已经二十几年。总经理Philippe Thegner先生在仪式上自豪地宣布了与沃尔弗的战略合作: “海拉中国建立了广泛、稳固、成熟的销售网络和强大的市场推广平台,拥有一个强大而成熟的团队,具备适应市场变化的能力。将世界一流的沃尔弗产品引入到我们产品线中,这是令人激动的。我们非常有信心地说:沃尔弗和海拉都将在中国市场获得迅速的发展。 “携手并进,共创未来”是海拉和沃尔弗共同的期望,也是共同的坚持。”


As the only trading company of HELLA Group in China, HELLA Trading has been in the Chinese aftermarket for more than 20 years. Philippe Thegner, general manager of HELLA Trading, proudly announced the establishment of strategic partnership with Wolf Oil Corporation at the ceremony, "HELLA China has established a wide, stable, mature sales network and powerful marketing platform. Meanwhile, HELLA China owns a mighty and professional team to adapt to market changes. It's exciting to introduce that the world-class Wolf products into our product line. We are confident that both HELLA China and Wolf Oil Corporation will achieve rapid progress in Chinese market. "To create a prosperous future hand in hand" is the common expectation, as well as the common persistence of HELLA and Wolf.





 Management of both companies are very pleased with the partnership deal. Wolf and HELLA CHINA will be together at Automechanika Shanghai from November 28 th  to December 1 st.






HELLA is a global, family-owned company listed on the stock exchange that employs some 38,000 members of staff at over 125 locations in some 35 countries. The HELLA Group develops and manufactures lighting and electronic components and systems for the automotive industry, and also has one of the largest trade organizations for automotive parts, accessories, diagnosis and services within Europe. In the Special Applications segment, HELLA also develops products for specialist vehicles. Complete vehicle modules, air-conditioning systems and vehicle electrical systems are produced in joint venture companies. With almost 7,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. HELLA has achieved sales of around 6.6 billion Euros in fiscal year 2016/2017; in addition, the HELLA Group is one of the top 40 automotive parts suppliers in the world and one of the 100 largest German industrial companies.





Wolf Oil Corporation, with its head office located in Belgium, is a leading, independent producer of performance lubricants with over 60 years of expertise. We pride ourselves on being a pure player in our industry. With our on-site laboratory, our ISO certification and our full range of OEM approved products, we guarantee the highest quality in every step of our production process. This approach gives us a unique edge within our competitive industry.




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