凤凰网汽车

58汽车通过打通新车和二手车数据，从品牌、车系、价格、地域等多个维度整合数据，进行置换流向交叉分析，从而对广汽丰田品牌进行深入研究。

报告摘要：

●得益于本土化优势，广东地区用户对于广汽丰田品牌有着较高的关注度。同时，北京以明显优势领跑置换关注广汽丰田品牌的城市榜首，结合北京的GDP水平，车企可通过在该区域大力推15万以上车型等方式进行重点布局。

●紧凑型车是目前置换市场供需最旺盛的置换市场，但关注度已逐步出现下滑，紧凑型SUV在二手车流通市场的关注度越来越高，将成为未来流通量最大的市场。

●日系品牌仍是广汽丰田需要重点关注的对象。本品低级别车型用户越来越关注中国品牌，车企需对原用户推出同级及以上级别的友好置换政策，以此保障本品用户不外流。

●广汽丰田置换用户关注15-20万价格区间的占比远高于全品类置换，车企需重点关注这一价格区间，可加大对该价位区间车型的曝光，同时经销商层面提供更好的置换服务，以获得更多客源。

以下为报告正文：

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