吉普指南者引领克莱斯勒进入中国市场
克莱斯勒集团今年准备在中国市场大规模扩张,希望能扩大在中国经销商网络并在这个亚洲关键市场提升销量。克莱斯勒计划在夏末向中国推出新款吉普指南者[综述 图片 论坛]。公司总裁兼CEO Mike Manley说:“吉普在中国市场一个非常有吸引力的品牌。”他同时指出,中国对SUV车型的需求非常旺盛。克莱斯勒集团目前在中国销量所占份额仍很小,去年共在中国销售了3.1万辆轿车和卡车。Manley称公司希望到今年底能将这一数字提升至4万辆。车厂还希望在未来两年将经销店数量增加55家经销店至127家。
Compass to lead Chrysler drive in China
Chrysler Group LLC is preparing a major push into China this year, hoping to expand its dealer network and boost sales in the critical Asian market.
The Auburn Hills automaker will launch its China drive with the introduction of its new Jeep Compass there later this summer."JEEP is a very attractive brand in China," said Mike Manley, president and CEO of the Jeep brand and head of Chrysler's international sales, noting that demand for sport-utility vehicles remains strong in the country, which is now the largest automobile market in the world.
Chrysler Group's sales remain small in China. It sold about 31,000 cars and trucks there last year. Manley said the company hopes to increase the number to 40,000 by the end of this year. The automaker also hopes to add 50 dealerships to the 127 stores it already has in China during the next two years.
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